About Straum

Straum, inspired by the Icelandic word for “flow”, is more than just a clothing brand. Born in Switzerland, Straum is a movement encouraging you to go with the flow, trust your path, and take bold action toward your dreams. Every T-shirt we design is created to inspire confidence, creativity, and authenticity in daily life.

Our Mission

We exist to empower individuals to chase what truly matters. Whether through fashion, creativity, or storytelling, Straum is here to remind you that your journey is unique and worth flowing with.

Our Story

What started as a one-person passion project evolved into a growing community. With a love for filming, creating, and motivating others, Straum was built to share energy and positivity across borders—connecting dreamers from Switzerland, France, Germany, Italy, and beyond.

Join the Flow

Follow Straum on social media to discover new drops, behind-the-scenes content, and daily motivation to keep you flowing.